how we came to exist

In January of 2016, Florencia visited Lake Atitlan in Guatemala to explore metaphysical practices and philosophies. Here she was introduced to cacao in ceremony – lead by a Mayan daykeeper (the guardians of Mayan wisdom) in San Marcos la Laguna, Florencia experienced a powerful moment in a broader time of transformation and introspection. The effects of the cacao and the ceremony – a combination of emotional yet calming elation – stayed with her, along with a desire to uncover the depth of this sacred drink.

Seeing how strongly cacao can help us connect to ourselves and in turn others, and how access to such experiences was lacking in the “western world”, Florencia approached her brother about bringing this medicine to the US so that a community could be built around the medicine and the experience that had left such an imprint on her. At the beginning of 2017, Florencia and Federico traveled back to Guatemala in search of a farm that could provide the high-vibrational cacao while also valuing the treatment of the land and those working with her. They understand that the quality and treatment of the soil and of those working the land is just as important as how the plant medicine is shared and consumed.

the team

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florencia fridman

Florencia is a natural-born healer, self-empowerment artist working with heart opening therapies involving holistic nutrition, Ceremonial Grade Cacao, yoga, sound healing, and breath as the instruments for transformation. Originally from Argentina, she never quite felt she belonged to Argentina or her new home in the States until she realized the magic of being somewhere in between. Her curiosity to learning more about her Mapuche roots and connection to the land brought her to the exploration of the sacred. 
Florencia completed her Yoga Teacher Training in 2013 with Laughing Lotus and has been teaching since 2014. In January of 2016, Florencia visited Lake Atitlan in Guatemala to dive into metaphysical practices and philosophies. Here she was introduced to cacao in ceremony – lead by a Mayan daykeeper. The effects of the cacao and the ceremony stayed with her, along with a desire to uncover the depth of this sacred drink. Since then she's been working with Ceremonial Cacao while continuing her journey with the support of her Mayan guide and teacher Nana Marina. Florencia facilitates ceremonies in different cities within the US, and is beginning to travel abroad to share her passion. Her mission is to expand the hearts and minds of those who are ready to wake up. Bringing consciousness to the importance of honoring the indigenous traditions and the indigenous communities living these traditions. 

“As I become more conscious and aware, I realize that I am more than just this body. I found myself in this medicine, it speaks my language and as the medicine, I share with you the message of self worth and connection. Knowing that you too are part of this world and your actions reflect mine. The way we show up and we respond to situations is an extension of how we treat ourselves.”
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eric fridman

Eric is the best big brother ever. After years of working, first in the finance, then in the marketing industry, he realized how important and ultimately cool the work Florencia was doing. Eric has dropped everything to help his sister source the best cacao beans in the world and is on his way to becoming a world class chocolatier.

 

 
 

 
 

Questions?